The rules of the game has changed and a few lucky artist are able to reap the benefits of it!
In a press release issued by the Recording Industry Association of America they have incorporated new streaming rules and regulations.As of (February 1), the RIAA stated the new certification process for their Gold & Platinum Program as follows:
RIAA will now include on-demand audio and video streams and a track sale equivalent in Gold & Platinum (G&P’s) Album Award. This means that the program’s iconic benchmarks will now include their typical 500,000 as Gold, 1,000,000 Platinum, and 2,000,000 plus more as Multi-Platinum structure for sales and streams for both single and album certifications.
In other words, RIAA now recognizes 1,500 audio and/or video song streams as 10 equivalent track sales, which in turn counts for one equivalent album sale. So every 1,500 streams counts as one album sale.
Cary Sherman, Chairman and CEO of RIAA says,
“For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace. We know that music listening – for both for albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today.”
Now a few of your favorite artist have updated certifications, scubas Platinum for Big Sean’s Dark Sky Paradise and Kendrick Lamar’s To Pimp A Butterfly.
While The Weeknd’s Beauty Behind The Madness goes 2x Multi-Platinum and Wale’s Ambition goes gold.