Music artist and MAC Cosmetics has always gone together! Back in the day there was Lil Kim and her lipstick, Lady Gaga’s 2011 Viva Glam campaign, this past December, Nicki Minaj’s hot pink lip glass, Lorde’s Pure Heroine gothic plum lipstick, Rihanna’s topless campaign and Miley Cyrus’ tongue-flashing Viva Glam campaign.
Now moving forward in the future, MAC will team up with the newbee's in the game. Beginning March 17th, MAC will launch "Future Forward". The new campaign will be one of a series that will showcase newer talent.
According to, MAC Senior VP/ Group Creative director, James Gager,
"It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward. "We’ve always done that sort of thing with fashion designers, and to me, it’s most interesting to introduce these artists, as well as our MAC fans to new people."
The first to debut their new venture with MAC will be :
Tinashe, Dej Loaf, Lion Babe's Jillian Hervey and Halsey.
"They were each very distinctive personalities. They run the gamut, but obviously they're hitting different people in terms of who listens to their music," he notes. "Plus you've got someone that has blue hair."
The product rollout will start with Tinashe’s "Times Nine Palette" of eyeshadow, followed by Halsey’s matte gunmetal lipstick, Dej Loaf’s rosy-nude lip glass, and Lion Babe’s shimmery gold Liquidlast Liner with prices ranging from $15 to $32.
Cop or NOT?