NYC's top music magazine, The FADER and Sprite partnered with rap visionaries to create four docu-series.
Today, the two brands rolled out the trailer of the docu-series, starring Nas, Drake, TDE’s Isaiah Rashad, and Vince Staples. The Obey your Thirst® campaign tells the stories of hip-hop superstars and emerging talent with a series of documentaries made in partnership with The FADER.
Over the next few weeks, The FADER will reveal the stories of Nas, Drake, Vince Staples, and Isaiah Rashad, to showcase the variety that make up the hip hop culture. The docu-series is apart of the “Obey Your Verse™” Lyrical Collection, where Sprite cans will have legendary lyrics from Drake, Nas, Biggie, and more, cover them.
Check out the trailer below: